Bridging the Gap Between Advertising on Social Media and Your Ethics Review

Oftentimes, it is only after planning a clinical trial that we consider advertising it online. However, there are a whole host of benefits that online advertising has over traditional print media! Talks regarding what advertising platform and content to use should take place as part of your study’s planning phase. When doing so, you should […]

The Clinitiative: A New, Community-Centered Approach to Clinical Trial Promotion

The development of AustralianClinicalTrials.com is the culmination of Datapharm Australia’s holistic approach to clinical trials. A fusion of community building, social media, and online interaction drives both the design and purpose of the website. Simply put, this is the next logical step in Datapharm Australia’s mission to provide quality assistance and the best value at […]

8 Insights for a Successful Clinical Trial Promotion – Part 2

8 INSIGHTS FOR A SUCCESSFUL CLINICAL TRIAL PROMOTION - PART 2

In part 2 of this series (part 1 can be found here), we’ll focus on some of the more overlooked aspects of a digital recruitment campaign for clinical trials. While part 1 was more focused on getting people interested in your trial, these points should be kept in mind during the post-advertising phase, that is, […]

8 Insights for a Successful Clinical Trial Promotion – Part 1

8 INSIGHTS FOR A SUCCESSFUL CLINICAL TRIAL PROMOTION - PART 1

Often, a secondary thought in clinical trial planning is the promotion of said trial, which is to be ignored at one’s own peril. To do this has far-reaching, and not always readily observable, implications. First and most immediately, a large majority of potential subjects will remain unaware of your current trial, which slows down the […]